Alfaaz · 7 pm0:38“Diwali ki bahut shubhkamnayein, Kamala ji. Jis ghar mein aap badi huin, wahan Diwali kaise manaayi jaati thi?”
2:14
A Diwali wish, then one question
In her language. She answers by voice, whenever she likes.
Iss Diwali, give her stories a home.
A book of Ma's life, written from her own voice notes.
Ma’s voice note, in Hindi: When I was very little, five or six, we went to Kasganj for Diwali. The rocket went whoosh, right past me, and burnt my hair. That one Diwali, I never forget. The Diwalis of my childhood were so lovely. Her words become a chapter in a book of her life, with her voice beside it.
Diwali week · Ma’s home in India
Ma · voice note2:07
“Jab hum bahut chhote the, paanch-chhe saal ki, tab hum Kasganj gaye the Diwali manane.”
“To wo ekdam se shoon karke mere paas se guzra, aur mere baal jal gaye.”
Chapter oneThe Diwali I never forgetजब हम बहुत छोटे थे, पाँच-छह साल की, तब हम कासगंज गए थे दिवाली मनाने। … वो एकदम से शूँ करके मेरे पास से गुज़रा, और मेरे बाल जल गए।Her voice, beside it
Ma’s story2:07
“Diwali bachpan ki bahut achhi hua karti thi.”
1Ma tells a Diwali story
$51 once. Nothing renews.
Ma's Diwali gift
The Diwali gift closes in 19h 38m 49s
First Chapters, worth $61
$51onceDiwali price, ends this week
- Four months of stories
- A book of her life
- Two letters by post
Paid once. Never renews. Full refund within 9 days of Diwali.
A Diwali voice note, then four months of her stories
See everything in it, with a real sampleA real chapterThe Birthday and the Samosasमैं जैसे ही घर आई वो मेरे लिए बहुत सारा खाने का सामान ले-लेकर आई हुई थी। उस दिन मेरा birthday था।Her voice, beside it
Her book, chapter by chapter
Every story becomes a chapter, in her own words, with her voice beside it.
Two letters at her door
Printed from her own stories, and posted to her door along the way.
Three minutes from you. The rest happens on its own.
See how Alfaaz works, start to finish- TodaySet her up in three minutes
- TodaySend her your own voice note, so she knows it is from you.
- Within hoursAlfaaz wishes her a happy Diwali. Her stories begin.
The mithai will be gone in a week. Her stories stay.
“Will she actually reply?”
A real voice note
0:51
Vibha Anand, 55 · Delhi. “Once, on my birthday, something very interesting happened.”
एक बार मेरे birthday पर बहुत interesting बात हुई। हमारे घर में TV नहीं होता था तो हम साथ वाले घर में ऊपर third floor पर किसी के घर में बैठकर TV देखा करते थे। तो कोई program आ रहा था, बड़ा interesting सा। तो मैं बैठ के देख रही थी और मैंने time पे ध्यान नहीं दिया। उस समय पौने नौ हो गए थे। साढ़े आठ, पौने नौ हो गए थे और बुआ जी घर आ गई थीं। ये संतोष बुआ, नानी बुलाते हैं जिनको। तो मुझे भैया बुलाने आया। “aunty आ गई हैं, बुला रही हैं।” मैं बहुत डर गई। मैंने कहा, अरे गुस्सा करेंगी बहुत कि इतनी late हो गई। मैं जैसे ही घर आई, वो मेरे लिए बहुत सारा खाने का सामान ले-लेकर आई हुई थीं। उस दिन मेरा birthday था।
Something very interesting happened on my birthday once. We did not have a TV at home, so we used to sit in a neighbour's house on the third floor and watch television there. Some programme was on, a very interesting one. I sat watching and lost track of the time. It had become a quarter to nine by then. Half past eight, a quarter to nine, and my aunt had come home. This is Santosh Bua, the one the children call Nani. My brother came to fetch me: “Auntie has arrived, she is calling you.” I was very frightened. I thought she would be angry that I was so late. The moment I came home, she had brought armfuls of food for me. That day was my birthday.
- 68 sec
- the median time an elder took to answer Alfaaz, across 1,331 replies
- 8
- languages, so each parent answers in their own
- 9 days
- after Diwali to change your mind, for a full refund
Before you decide
Who is behind Alfaaz
- Measured, not claimed
- 93% of 1,347 elder replies came as voice notes: 22 elders, March to July 2026.
- Read the study
How we handle voices and family data, in plain words: our trust promise. What families say: our reviews on Trustpilot.
Questions about the Diwali gift
When does it begin?
Within minutes of setup, by day in India. When they answer, you hear it the same day.
Until when can I set it up for Diwali?
Setup for Diwali stays open until the end of Wednesday 11 November, India time. Diwali was on Sunday 8 November, so a gift set up now begins as soon as you finish, with a Diwali greeting for the festival just gone. Set it up at night in India, and it waits until 8 am India time.
Will it still feel like Diwali?
Yes. Alfaaz wishes them a happy Diwali for the Diwali just gone, then asks one question about the Diwalis of their childhood. Send them your own voice note first, so they know it is from you.
Does my parent need to install anything?
No. No app and no account. A voice note arrives on the WhatsApp they already use, and they answer by voice whenever they like.
Which languages does Alfaaz speak?
Hindi, Marathi, Telugu, Bengali, Tamil, Gujarati, Punjabi or English. You choose one for each parent when you set it up. Hinglish and family words are expected.
Can one gift cover Ma and Papa?
Yes. The gift for both is $91 once, against $51 for one. Each needs their own WhatsApp number. Both get their Diwali wish when you set them up, each in their own language, and each gets their own chapters and letters.
What happens after the four months?
Nothing automatic. Four full months of Alfaaz for $51, paid once, and then it stops. No auto-renew and no surprise charge. Near the end we will email you a choice: move onto a subscription, gift again, or stop and keep everything already gathered.
Can I get a refund?
Yes. If you change your mind within 9 days of Diwali, we refund the full $51. For both parents, it is the full $91. The clock starts on Diwali, not on the day you pay.
Will our family stories train AI models?
No. Alfaaz does not use your family's voice notes, transcripts or stories to train AI models, and we do not sell stories for advertising.
Have another question? Read our full FAQ. Giving for a birthday or an anniversary instead? The same gift, on their day.
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